Red Hat's (NYSE: RHT) Cloud Business Unit vice president and general manager has been snapped up by Acronis to take on the role of senior vice president of Strategy and chief marketing officer.

Scott Crenshaw, who joined Red Hat in 2004 and eventually came to head up the company's Cloud Business Unit, has been considered a thought leader in the cloud space, but he made his way into headlines earlier this year when he publicly chided VMware (NYSE: VMW) for its open cloud claims.

While leading the Red Hat cloud business unit, Crenshaw was responsible for strategy and execution in the cloud and virtualization markets. Now in his new role at Acronis, he will be driving corporate strategy as Acronis steps up its expansion beyond traditional backup and recovery solutions, focusing more heavily on the cloud.

"Scott has an invaluable combination of strong vision, leadership, product strategy and business development skill with an unsurpassed understanding of the cloud and virtualization market landscape," said Alex Pinchev, president and CEO of Acronis, in a prepared statement.

During the announcement of his new job, Crenshaw noted the BYOD trend and the struggles organizations are currently going through as they have to tie cloud services into a multitude of devices.

"When combined with the volume and velocity of data creation, this new BYOD user-led IT frontier presents unnecessary data access, availability and protection headaches," Crenshaw said in a prepared statement. "Ironically, technologies for cloud and virtualization, which were intended to simplify, have effected an IT management nightmare. Acronis is well positioned to build on its strong heritage and help organizations maximize the capability of the cloud and the virtual infrastructure."

Crenshaw has a history in taking on larger competitors while also supporting the channel with open source solutions. He's also been responsible for helping to develop some of the critical public and private clouds that many businesses rely on for their services today.