Not everyone has bought into the idea of cloud, even though it's come a long way over the last few years. Still, there are several reasons that are eroding business' confidence in the cloud. A report issued by the Cloud Security Alliance and ISACA outlines the top 10 issues in which confidence is lowest.

CSA and ISACA surveyed more than 250 people from 50 countries for its Cloud Market Maturity study to get some insight into what's going on in the cloud computing market right now. The study identified the following issues businesses have the least confidence in (from lowest to highest):

  • Government regulations keeping pace with the market.

  • Exit strategies.

  • International data privacy.

  • Legal issues.

  • Contract lock-in.

  • Data ownership and custodian responsibilities.

  • Longevity of suppliers.

  • Integration of cloud with internal systems.

  • Credibility of suppliers.

  • Testing and assurance.

Of course, it wasn't all doom and gloom in the study. CSA and ISACA noted they heard a lot of positive from businesses about the use and adoption of cloud services over the next few years. The industry still needs to make a lot of progress to engage and gain the buy-in of business leaders, though.

CSA and ISACA do have some tips for helping to solve the problem.

"As a first step, we as an industry must still work to provide a clearer definition of what cloud is and how the many innovative and secure services can help positively impact today's businesses," said J.R. Santos, global research director at CSA, in a prepared statement. "But, we need to start at the top and engage senior management. Cloud needs can no longer be thought of as a technical issue to address, but rather a business asset to embrace."

The vast majority (85 percent) of survey respondents identified themselves as cloud users. It's interesting that certain inhibitors continue to come up in every cloud adoption survey. Governance is frequently cited as an issue that gives people pause. That's something vendors and channel partners will have to continue to work at to move cloud directly into mainstream adoption.