A Penton Technology Channel Group spotlight on developing a market specialty. It sounds paradoxical, but some of the most successful technology business consultants are getting big by going small. They are narrowing their target customers, developing niche specialties, and otherwise honing their business strategies. In this special package, the Penton Tech Channel editors showcase companies that have developed a niche, the methods they adopted to create them, and the vendors and advisors that helped them along the way. This package is devoted to the little genius in all of us that understands the value that differentiation and distinction have in the new digital economy.
A NOTE FROM T.C. DOYLE
NEW TECH, NEW SPECIALTIES