(NYSE: CRM) CEO Marc Benioff said Q3 2013 revenue rose 35 percent, and the company expects to generate a $4 billion run rate during fiscal 2014. The Q3 results exceeded expectations, and reinforced the cloud company's momentum across social, mobile and channel partner engagements. 

Although reported a loss for the quarter, top-line quarterly revenue of $788 million impressed Wall Street. The results come a few weeks after Benioff addressed customers and partners in New York. During that Big Apple event, Benioff explained how channel partners and ISVs (independent software vendors) are increasingly important to's business.

Some of those thoughts surfaced in this Talkin' Cloud FastChat video:

And at the Cloud Channel Summit in Silicon Valley earlier this month, Salesforce Senior VP Ron Huddleston said ISVs have been the big cloud partner ecosystem winners to date. But Huddleston predicts that the next big cloud opportunity involves channel partners who can integrate multiple cloud apps into a single user experience.

Overall it sounds like continues to perform well -- but there are some critics who think the company should be growing even faster...