One of the differentiators cloud providers can use to woo customers is the promise of multiple cloud data center locations. Failover, security and a choice in where to store cloud apps and data can be a big motivator. And now IaaS provider CloudSigma is expanding its U.S. presence to include a second location, possibly boosting its value in the eyes of customers and partners.

Working with Equinix (EQIX), CloudSigma's public cloud IaaS has expanded into Equinix's DC6 International Business Exchange (IBX) in Washington, D.C., which puts CloudSigma data center locations on both coasts. According to the company, this initiative will improve customer latency performance and provide a convenient failover solution within the United States for added redundancy.

It's a good move by CloudSigma, as there is value to that kind of cloud service. And it's not a service every cloud provider can offer. Having multiple locations can be an expensive undertaking, but it's one a lot of customers no doubt will be pleased to see.

"The combination of increasing customer demand and our growing partnership with Equinix made this an ideal time to grow our public cloud to a second U.S. data center location," said Robert Jenkins, CloudSigma CEO, in a prepared statement. "This expansion shows further validation for our uniquely flexible and customer-centric public cloud model—something we expect to build out in additional regions, including Asia, Latin America and the Middle East, in the near future."

CloudSigma appears to have pretty solid plans for growth within the United States and in other markets. The company describes itself as "a pure-cloud IaaS provider" that is working to provide highly-available, flexible and enterprise-class hybrid cloud servers and cloud hosting offerings.