When Computer Services Inc. earlier today disclosed plans to acquire HEIT, it reinforced a familiar trend: A growing number of top MSPs (managed services providers) are starting to promote themselves as cloud computing experts -- perhaps to raise their company valuations. In some cases, MSPs are completely repositioning as cloud services providers (CSPs) -- though HEIT doesn't go quite that far.

HEIT is a familiar, dominant name in the managed services market. The company has rapidly emerged as one of the top MSPs serving the financial services vertical. But more recently, you'll find cloud computing all over HEIT's company description.