VMware Forms Hybrid Cloud Business Unit, Outlines Corporate Strategy

VMware will be putting more emphasis on hybrid cloud solutions with the launch of its new Hybrid Cloud Services business unit, which will be led by Bill Fathers, formerly of Savvis.

VMware has created a new business unit focused entirely on hybrid cloud services. The new VMware Hybrid Cloud Services business unit will be led by Bill Fathers, the former president of Savvis who resigned his position at the end of November.

The virtualization company outlined to investors its corporate strategy, which will be three-pronged approach related to software-defined data centers, an expansion of hybrid cloud offerings and empowering the multi-device era. It's big news for cloud computing, and as part of the news, VMware unveiled plans to launch the VMware vCloud Hybrid Service later this year.

The service, which does not yet have an exact launch date, will extend VMware's software-defined data center strategy, which will involve extending virtualization benefits to all areas of the data center. The hybrid cloud service is being designed to enable customers to reap the benefits of the public cloud without changing existing applications. Customers will also be able to use a common management, orchestration, networking and security model, the company noted.

"Enterprise adoption of cloud services is ramping exponentially, and VMware is uniquely positioned to deliver on the promise of hybrid cloud," said Fathers, who has assumed the role of senior vice president and general manager of the Hybrid Cloud Services business unit, in a prepared statement. "I look forward to leading the new Hybrid Cloud Services Business Unit and partnering with our ecosystem to provide customers the ultimate flexibility in how they deploy existing and new applications -- on-premise, off-premise, or through whatever combination works best for their business needs."

VMware's plans to launch the vCloud Hybrid Service later in the year will put the company in more direct competition with Amazon Web Services and other public cloud platform providers. It's a bold move for the virtualization company, and it should make waves within its customers base of approximately 480,000.

There will also be opportunities for VMware's channel partner ecosystem. According to the company, it will make vCloud Hybrid available through its existing channel partners and work with partners to accelerate customers' "journey to the cloud."

VMware didn't go into great detail about what this new service will include, but as it gets closer to launch, expect more information to surface.

Discuss this Article 4

Lynn (not verified)
on Mar 19, 2013

If VMware shops want the flexibility to work with Amazon Web Services, HotLink has a VMware vCenter plug-in for Amazon EC2. Users can manage Amazon accounts and workloads alongside vSphere hosts and VMs. Even capabilities like hybrid cloning, templates, snapshots, migtations and bi-directional workload conversions are supported. It's very intuitive as it's completely integrated with VMware vCenter. You can check it out at www.hotlink.com.

Joe Panettieri
on Mar 19, 2013

Hi Lynn,

Do you represent HotLink? If yes what's your role. If not, how did you become familiar with HotLink? Thanks.
-jp

umeshdamle
on Apr 18, 2013

Hi Lynn,
Thanks for providing this information, however when you visit the site it doesnt any details (like API details etc) beyond some screenshots.
Would you be able to help me with more details about this product

Ken O (not verified)
on Mar 19, 2013

VMware is definitely nosing-into the public cloud market, historically dominated by AWS. Meanwhile AWS continues to make moves into VMware's enterprise market.

Thanks for the article... it inspired this blog of mine about that topic: http://fountnhead.blogspot.com

~ Ken

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