Enterprise Cloud Services

Predictive analytics vendor KXEN has launched a new application on Salesforce.com's AppExchange. Predictive Offers takes the company's predictive analytics functions to the cloud, providing customers with the ability to get more use out of the CRM and social profile data residing within Salesforce to deliver more personalized offer recommendations....More

Masergy is launching a new cloud-based communications service through its Broadcore subisidiary, and the company is looking to the channel to take the new offering to market. Broadcore Connect was designed to be a channel-focused solution for the mid-market....More

There was a time few enterprises would have expected to have their mission-critical applications running in the cloud, but that seems to be changing. Recent research released by SailPoint indicates that one in three enterprise mission-critical apps are currently in the cloud. Perhaps even more surprising is SailPoint expects that ratio to jump up to one in two by 2015. SailPoint interviewed 200 business leaders responsible for various key business departments and 200 IT decision-makers at businesses with at least 5,000 employees for its 2012 SailPoint Market Pulse Survey....More

Google Apps dealers Mavenlink and ViWo have teamed up to launch a joint venture that will help their own apps reseller efforts, as well as provide a platform for ISVs to create reseller opportunities....More