CA Technologies AppLogic: Calling Cloud Services Providers (Again)

CA Technologies (NASDAQ: CA) has named a new CEO and is putting a bright light back on AppLogic, the company's cloud platform for services providers. True believers in the AppLogic strategy include CenturyLink's Savvis business, which ranks among the world's top 100 cloud services providers.

Effective Oct. 1, 2012, CA Technologies re-organized the AppLogic assets back under one roof -- empowering Senior VP Adam Famularo (pictured) and his team to manage everything from sales to marketing, R&D and customer support. Among Famularo's key priorities:

• Making sure cloud services providers (CSPs) can leverage AppLogic as a way to speed time to value for customers, Famularo told me yesterday over lunch.
• Instead of pitching AppLogic on its own, watch for CA Technologies to evangelize applications running atop AppLogic, similar to how Microsoft evangelizes third-party applications running atop Windows Server. Show successful cloud applications, and CSPs will start asking about the underlying infrastructure and virtualization platform, Famularo believes.

Somewhere within all this, I suspect the AppLogic User Group -- managed by Cirrhus9 on Twitter --  could also help to raise AppLogic's profile.

I also suspect the new AppLogic organizational approach is a welcome change both within CA Technologies and for cloud services providers. CA acquired 3Tera and its AppLogic business in February 2010 and showed some mumentum in 2011. But some of the AppLogic buzz went silent in recent months; it felt to me as if AppLogic got lost within the larger CA organization.

But under Famularo and a more focused organizational approach, CA is once again working to raise AppLogic's profile. Among the recent milestones: That major partnership with CenturyLink's Savvis business. 

Just a hunch but I think you'll hear more about AppLogic and Savvis synergies in the weeks or months ahead.