Tech Data (NASDAQ: TECD) is beefing up its TDCloud portfolio with the addition of Intermedia's Hosted PBX and Cloud Server offerings. Aimed at small and medium businesses (SMBs), the cloud solutions are now available to Tech Data's solution providers.

The new relationship with Intermedia follows four months after the distributor held its TDCloud conference in Tampa Bay, where executives aimed to give channel partners an update on TDCloud and help them wrap their brains around the growing number of opportunities in the cloud comptuing space.

"Creating a value-add distribution channel for cloud solution providers is part of our strategic vision, which is why TDCloud is offering Hosted PBX and Cloud Server through a partnership with Intermedia," said Stacy Nethercoat, vice president of Product Marketing for Software and Cloud Services at Tech Data, in a prepared statement.

Distributors have been building out their cloud offerings for the last few years and trying to help the channel shift their business to the new IT reality. TDCloud is going head-to-head against Ingram Micro Cloud, Avnet Cloud Solutions, Arrow Cloud Services and Synnex CloudSolv, as well as distributors that focus exclusively on cloud solutions and services.

Intermedia has already had success with its own cloud solutions through its partner program. Currently, Intermedia works with more than 12,500 VARs and MSPs. The partnership with Tech Data, which boasts more than 60,000 solution providers, should give Intermedia a much broader customer base. And for Tech Data partners, this partnership offers its customers another choice in cloud services and solutions that fit their needs.

Many SMBs have turned to services such as Intermedia's Hosted PBX for their telephony needs. Intermedia's service can be individually branded.

"In partnership with Tech Data, we are able to bundle in our high-margin managed services, while maintaining full control over our customer relationships," said Earl Martin, COO of TFC.NET, in a prepared statement.