The latest chapter in the story of Polycom's (NASDAQ: PLCM) RealPresence platform comes out of IBM Connect 2013 in Orlando. Polycom has teamed up with cloud enabler and integrator Meetrix to integrate RealPresence with Meetrix's unified communications cloud service for IBM SameTime (NYSE: IBM) for the delivery of cloud-based social video collaboration solutions.

Meetrix UC in the Cloud for IBM SameTime is a "SameTime as a service" that manages IBM SameTime for customers from the cloud. Tying in RealPresence will give Meetrix the ability to provide its customers with video-as-a-service (VaaS) offerings, but it will also be a good sales point for Polycom partners that design, deploy and implement video suites, conference rooms and other RealPresence-enabled video technologies.

Polycom has actually offered IBM SameTime integration for several years, but the Meetrix partnership will enable a cloud-based offering.

"The Meetrix UC in the Cloud for IBM Sametime service allows customers to deploy IBM Sametime almost instantly, and when you integrate Polycom RealPresence video solutions into the social business environment, customers can keep their upfront costs down, leverage their existing investments, and quickly realize a return on their investment from the increased productivity of face-to-face collaboration," Steve Pattison, vice president of business development at Polycom, in a prepared statement.

For those attending IBM Connect this week, Polycom is offering demonstrations of the integrated solution at its booth, in addition to Polycom RealPresence Mobile 2.0 for Apple iOS and Android devices. Demonstrations will continue next week at TEAM Polycom 2013, Polycom's annual sales and partner conference in Vancouver, Canada. Meetrix will be taking the lead on the demos next week.

Polycom has been trying to take a leadership position in cloud-based video communication and collaboration with its RealPresence platform. A year ago, Polycom unveils RealPresence VaaS options for its channel partners and followed that up with several significant enhancements throughout the year.