Artisan Infrastructure, which prides itself on being strictly a cloud services wholesaler, has partnered with Arrow Electronics (ARW) to make Artisan's cloud-based data protection service for NetApp customers available on the ArrowSphere marketplace.

For channel partners who buy NetApp through Arrow, this represents an opportunity to provide customers with data protection services, but there are two ways Artisan expects partners to take the service to market. According to Brian Hierholzer, CEO of Artisan Infrastructure, the service can be consumed and managed through the VAR and managed by the end customer. Or, VARs can turn it into a managed service offering.

Either way, the service is hosted in the cloud. Hierholzer told Talkin' Cloud that the Artisan cloud offering for NetApp provides a low-cost data protection solution that is available for a free 90-day 1TB trial. He stressed that the trial is available to every potential end customer and partners will not be limited in how many free trials they can offer.

"This is the industry's lowest-cost data protection for NetApp on the market," Hierholzer told Talkin' Cloud.

Branded ArrowSphere Data Protection for NetApp for Arrow partners, the cloud service aims to provide partners with high margins at minimal investment, along with accelerated time to revenue, recurring services revenue in the hybrid cloud space, complete control over both the service and the end customer, and white-label branding.

The cloud service is available through ArrowSphere now. And it seems like a good offering to complement other ArrowSphere services—in particular, NetApp products. Plus, Artisan is a 100 percent channel sales company, offering the promise of no channel conflicts because it only sells to distributors and channel partners. It has no direct sales.

Jim Livingston, vice president of North American services for Arrow's ECS business, noted this is something Arrow's VARs have been asking for. Although there are other offerings available, the Artisan offering provides VARs with richer margins and a faster route to market selling subscription-based services, he said.