More than 50 percent of the world's top 30 global telecommunications companies have bet their cloud services strategies on Parallels' software. Moreover, 9,000 service providers and more than 50,000 web developers leverage Parallels' software to serve millions of SMB customers. So what's next? How about new Parallels Cloud Storage technology that allows service providers to counter Amazon (NASDAQ: AMZN) Simple Storage Service (S3)?

Parallels CEO Birger Steen announced the updates during Parallels Summit in Las Vegas, where the company is hosting ISVs, VARs, telcos and aspiring cloud services providers (CSPs). During a pre-conference interview last week, Steen outlined a range of moves for Talkin' Cloud. They included: 

 

1. Software Standards: Deployments of Parallels' Application Packaging Standard (APS) grew by more than 80 percent in 2012.

2. Greater Cloud Consumption: SMBs who are now using an average of four cloud applications each.

3. Announcing APS 2.0: Keep an eye on Application Packaging Standard 2.0. The new release allows cloud services providers to offer single sign on and other integrated capabilities across multiple cloud apps. APS 2.0 will be integrated in Parallels Automation 5.5, which is expected to ship later this year, and will include more than 30 back-office improvements and new services such as support for Microsoft Lync 2013 Hosting Pack, Parallels said.

4. Parallels Cloud Server and Cloud Storage: Parallels Cloud Storage turns existing unused disk space in servers into scalable, high-availability and high-performance distributed storage. It is now available as part of Parallels Cloud Server.

Leveraging Parallels Cloud Storage, CSPs can potentially compete against Amazon S3 and a range of cloud storage platforms from Rackspace, Google, Microsoft and more.

In an interview ahead of Parallels Summit, CEO Birger Steen said the SMB cloud had now gone mainstream and described the company's continued growth strategy. Plus, Talkin' Cloud previewed these cloud trends at the conference.