Ready to provide cloud storage services to small and medium-sized business (SMB) customers? Here are seven tips for cloud services providers (CSPs) that want to begin offering cloud storage services to SMBs.
Cloud security remains paramount for SMBs, which is reflected in recent data. For example, a Jan. 2016 Cloud Security Alliance (CSA) study revealed security of data continues to be "a top barrier to cloud adoption." However, a CSP that offers secure storage services and can show its customers how it safeguards their sensitive data can boost its chances of building long-lasting partnerships with SMBs.
Offering personal key encryption for cloud storage services enables SMBs to set up and manage their own encryption keys. Thus, CSPs can offer enhanced security, and ultimately, empower SMBs to protect their sensitive data as well.
Service level agreements (SLAs) are important because they set expectation levels for a CSP's cloud storage services. These agreements also show customers how their data will be processed and hosted at all times.
A CSP's cloud storage services must integrate with a customer's applications. Offering services that meet customers' integration requirements can make it easier for SMBs to deploy these services quickly and efficiently.
SMBs demand easy-to-access cloud storage services. As such, offering cloud storage services that are both secure and easy to access enables SMBs to make the most of these offerings.
As an SMB grows, it will need cloud storage services that scale to meet its rapidly evolving needs. CSPs that provide scalable cloud storage services that can be expanded as a business grows can fulfill its SMB customers' needs.
Conducting customer surveys and reaching out to customers for feedback enables a CSP to find out if its cloud storage services are meeting the needs of SMBs. A CSP that monitors its performance regularly can ensure its customers are fully supported and explore ways to improve its cloud storage services, too.
What are your thoughts on the cloud storage services market? Share your thoughts about this story in the Comments section below, via Twitter @dkobialka or email me at firstname.lastname@example.org.
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