Using IT terminology in your sales pitch can be confusing to a non-technical audience. We can learn a lot about why we should keep it simple by considering a visit to the doctor’s office. If a physician said, "You present with ecchymosis, vastus medialis," would you understand what she was telling you? Would you spend a few minutes wondering if you should ask them to clarify the terminology? Would you feel a little uncomfortable? A little panicked, perhaps? That overly ...

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