Downtime costs organizations a staggering amount of money - a recent report by IDC found that the average total cost of unplanned application downtime per year is $1.25 billion to $2.5 billion. For cloud service providers downtime is not necessarily the kiss of death - so long as it is communicated properly. That's where companies like StatusPage come in. 

Founded in 2013, StatusPage allows "any company create a hosted status page for communicating up-to-the-minute status on the health of their technology services with their internal and external customers." On Thursday it was acquired for an undisclosed sum by enterprise software development company Atlassian. 

StatusPage counts companies including Venmo, New Relic, Citrix, Intuit, and Atlassian among its customers. 

"Status communication isn’t just for hi-tech companies, it’s for everyone," StatusPage said in a blog post announcing the acquisition. "It may seem counter-intuitive, but internal status pages are just as important as customer facing ones. As companies build and depend on their internal services, internal status pages allow IT and operations departments to efficiently communicate status across the company."

Atlassian said it's a "huge fan" of StatusPage: "Their founders, Scott, Steve, and Danny, along with all the team members we’ve met impressed us from our first discussion with them. Their vision for driving trust and transparency for online services, coupled with their focus on building great products, made them a perfect fit with Atlassian’s vision and culture."

"We will continue to offer StatusPage as a standalone service while we work with their talented product team to accelerate their efforts, aided by the depth of knowledge we’ve gained from our 57,000-strong customer base."