AppNeta, which offers a cloud-based IT performance management platform, has raised $16 million in Series C funding. The company's core goal under CEO Jim Melvin: Empowering partners and customers to monitor end-user experience, network performance and application performance. 

AppNeta's revenues have grown 150 percent in the past year -- though the company has not disclosed actual figures. AppNeta's channel program now includes 400 partners that support cloud services for end-customers.

The company claims its cloud platform supports:

  • Full stack application monitoring;
  • end-user experience monitoring;
  • active application path performance monitoring;
  • application aware user traffic analysis;
  • automated packet capture and analysis for troubleshooting; and
  • device-level operational metrics for infrastructure health and management.

But what services can channel partners -- such as MSPs -- offer to their end customers? AppNeta points to monitoring, diagnostics and optimization services for:

  • Unified Communications & Collaboration (VoIP, Video conferencing, Messaging)
  • SaaS / Cloud Services
  • IP Storage / BU / DR
  • Desktop Virtualization
  • Electronic Medical Records

The partner program includes white label options for MSPs. The company also partnered with Polycom in February 2013. And AppNeta has offered consumption-based billing for MSPs since at least October 2012 -- a pretty long track record considering most cloud-based MSP partner programs are relatively new.