Telemarketing remains one of the most cost effective ways to drive new business — if you have the right person for the job.  So how can you find, hire and support a telemarketing superstar? The short answer is, you probably can't. I’m not saying it can't be done. I'm saying you — as a president of an IT company — probably can’t do it. Certainly you can find a talented engineer. Probably you can find a fantastic office manager. But a ...

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