Cloud visibility and control vendor Skyhigh Networks is looking to expand its sales, marketing and engineering organizations in a big way after securing $20 million in Series B financing.

The financing round was led by Sequoia Capital and involved existing investor Greylock Partners. The $20 million brings Skyhigh's total financing to $26 million. Skyhigh's flagship product is Cloud Services Manager, a zero footprint, multi-tenant service that "discovers, analyzes and controls cloud services in use within an organization."

"Customer demand since our launch has been tremendous, and partnering with Greylock and Sequoia will enable us to accelerate our strong growth and build the leading company in the cloud visibility and control market," said Rajiv Gupta, co-founder and CEO of Skyhigh Networks, in a prepared statement.

Also of interest in the announcement is the launch of what Skyhigh is calling the 30-in-30 Challenge. Through the challenge, Skyhigh is guaranteeing organizations it can uncover at least 30 shadow IT cloud services being used inside an organization in 30 minutes. What's the reward, besides finding out what end users are doing behind the organization's back?

"Give us 30 minutes, and we're confident we'll find at least 30 cloud services in use by your organization that you didn't know about," said Kamal Shah, vice president of Products and Marketing at Skyhigh Networks, in a prepared statement. "If we don't, you’ll enjoy 30 months of Netflix on us."

It would be interesting to see what the average number of shadow IT cloud services being used in an organization is, as Skyhigh seems pretty confident it can find at least 30. Considering how easy it is for an individual or department to circumvent IT organizations and subscribe to unvetted cloud services, my guess would be quite a bit higher.

Skyhigh boasts it can identify more than 10 times more cloud services in use than IT is aware of. That's in typical engagements.

The addition of the new capital should give Skyhigh the ability to further its sales and revenue while also continuing to develop its technology.