Ingram Micro (IM) on Tuesday said it's expanding its Cloud Channel Program to provide its channel partners with greater flexibility, choice and business value.

Ingram Micro announced the program changes at its 2014 Cloud Summit in Hollywood, Fla., which was attended by more than 1,000 people. Ingram Micro also described its plans to expand its presence as a worldwide cloud services provider.

The new Cloud Channel Program will consist of three models (two new and one existing) in total to help channel partners "rise above" their competition in the market space.

The complete Cloud Channel Program will eventually include the following options:

  • Cloud Referral Program -- This model enables channel partners to market and sell cloud solutions and services to their customers, while also being able to leverage Ingram Micro Cloud’s support. Channel partners are compensated by Ingram Micro with an up-front commission, percentage of the revenue or both. This model will be available in Q2.
  • Cloud Private Label Program -- This program tier will be reserved for select Ingram Micro channel partners. (The criteria to be qualified for the program was not released.) Through this model, solution providers and MSPs can re-brand the Ingram Micro Cloud Marketplace and its White Glove Services as their own. This model will become available in Q3.
  • Cloud Resale Program -- Channel partners can continue to do business with Ingram Micro in the same manner they do today through this program. They will resell Ingram Micro Cloud services and solutions to their customers and work with Ingram Micro to streamline operational and services aspects of the business including onboarding, integration, help desk, and invoicing.

"The only change we're making here is we're adding options for you," Ingram Micro Cloud Computing Vice President Renee Bergeron told channel partners.

John P. Weidenhammer, president at Weidenhammer Systems Corp., an Ingram Micro partner, called the additional models "interesting."

"It's really more of a different way to categorize Ingram customers based on their business strategy and cloud business model maturity," he said.

Weidenhammer said the expansion also "provides a framework for different business models and a migration path for firms that strategically chose to move up the cloud food chain."

Single Path Managing Partner Rob Koch said his company, a managed services provider (MSP) and partner of Ingram Micro, will "consider the different program options to see which best fit within Single Path's business model."

Bergeron also announced Ingram Micro's partnership with Parallels, which will deliver the next-gen of the Ingram Micro Cloud Marketplace.

The new marketplace assists Ingram Micro partners with managing the complete end-cucstomer subscription lifecycle from one portal. It also enables the sale of additional cloud solutions and seats.

This marketplace will be available in Q2 to channel partners in the United States and Canada.

Ingram Micro Ingram also unveiled new Micro-Hosted Cloud Solutions (all powered by Cisco (CSC)), including Micro Hosted Exchange, Ingram Micro Virtual Private Servers (VPS) and Ingram Micro Web Hosting.

The technology distributor also added several new partners and solution to Ingram Micro Cloud: 365 Main, Charter, Logix, Skykick, Softlayer and SurePayroll.

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