Cloud-based network provider Pertino is bringing network service virtualization (NSV) to small- and medium-sized businesses (SMBs) by making the technology an integral part of the company's SDN-powered (software defined networking) Cloud Network Engine platform.

Pertino designed its NSV technology --  a service-based approach to network functions virtualization (NFV) -- to virtualize network functions (such as mobile VPN, malware detection and monitoring probes) that reside on WAN-edge appliances and endpoint systems, delivering them as cloud-based services. The goal is to reduce the cost and complexity associated with traditional hardware appliances, thereby making it more accessible to smaller businesses.

Pertino achieves this with a portable network function library which can go to where the traffic originates rather than processing everything centrally. By doing it this way, Pertino says, an IT pro can purchase and provision a set of services once for a user, based on identity, and they will automatically follow that user anywhere they go and on any device they use. 

Pertino Marketing Vice President Todd Krautkreme said in a prepared statement that the company has decided to take a similar approach to cloud computing and storage.

"Pertino's SDN-powered Cloud Network Engine was built on this concept and NSV is just the latest example of how we are leveraging advanced technology behind-the-cloud-curtain to deliver disruptively simple and low-cost enterprise-class networking capabilities to SMB organizations," he said.

The company noted that some industry experts believe the SDN market could reach $3.7 billion by 2016, while others forecast that the NFV market will gain momentum in 2014 and reach $5 billion by 2018.

Pertino appointed Ronn Brashear to vice president of engineering back in May 2013. Brashear was hired to help prepare the company for the general availability of NSV-enabled network services for Cloud Network Engine, which is expected to be released in the fourth quarter of 2013.