Automated cloud computing and infrastructure as a service (IaaS) provider SingleHop has appointed Mark Mercado as the company's vice president of channel sales. Mercado brings a combination of technical expertise and strategic relationship experience to SingleHop.

The company said Mercado has held strategic alliance and channel sales roles with NaviSite Inc. and Savvis Communications, where he drove millions in sales and was involved in the distribution of data center, cloud, security consulting, storage, and managed services.

Mercado then moved to the director of channel sales and channel chief at Latisys, where he spearheaded development of a channel sales program for eight data centers nationwide, creating and implementing a marketing and sales strategy while overseeing a network of 150 partners.

SingleHop founder and CEO Zak Boca said in his prepared remarks that Mercado has the ability to align sales and partner activities with the company's growth.

"We’re excited about the prospect of working with Mark and our partners to deliver the best scalable, on-demand infrastructure resources in the industry to help our customers grow and compete," he said.

Mercado said in a prepared statement that SingleHop has reached quadruple-digit growth because of its ability to provide businesses of all sizes with scalable access to infrastructure assets, as well as customer support.

SingleHop recently announced plans to open a 2,000-server data center facility in Amsterdam in an effort to expand its European footprint.

SingleHop has a variety of partner programs available on the company's website.