Intronis' new cloud-based backup platform now automates bare-metal restore for channel partners.

Announced on Monday, the new functionality, available at no additional charge to Intronis channel partners, integrates into Intronis' ECHOplatform and U2 pricing plan.

"By integrating BMR right into the Intronis ECHOplatform and U2 Pricing Plan, we’re taking away the headache and added expense channel partners bare in having to rebuild, restore, reboot," Intronis Product Management Vice President Chuck DeLouis said in a statement.

The company said the goal of the new functionality is to provide channel partners with "physical-to-physical (P2P) bare metal recovery and physical-to-virtual (P2V) BMR recovery options for greater flexibility and performance."

Intronis CEO Rick Faulk, who in April of 2013 became the Boston-based company's top executive, first mentioned the company's plans to add bare-metal restore to its platform in a June interview with Talkin' Cloud.

He also mentioned the company's plans to "get out of the storage business" and into the software market by bringing new solutions to market.

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