WatchDox, which offers an enterprise collaboration and file-sync software with a focus on security, has formalized its channel partner program. Dubbed WatchDox Inside (what will Intel think of this?), the new partner program extends its file-level protection benefits and its solution to the channel.

According to its website, WatchDox already works with reseller partners, including OnFulfillment, Networks First and Final Draft—all of which were mentioned in the program's announcement. Up until now, it seems WatchDox's channel strategy has been downplayed, but the company is intent on changing that with its new partner program.

A competitor of the likes of Dropbox, Box and the growing list of other collaboration and sync services and software solutions, WatchDox isn't wholly a cloud company. Rather, it provides customers with a choice between on-premise and cloud SaaS delivery models. Unlike some of its competitors, though, WatchDox is strictly focused on the enterprise space, and it aims to differentiate itself by taking a security-first approach.

With the new WatchDox Inside program, the company is now also offering to partners integration with web-based, desktop and mobile applications.

"Rather than sink huge investments into creating file-sharing and protection functionality on their own or purchasing services that deliver incomplete security options, WatchDox Inside partners get everything they need, and they can deliver it within their own products," said Moti Rafalin, CEO of WatchDox, in a prepared statement. "Together with our partners, WatchDox provides complete protection for intellectual property across industries, while fostering the collaboration and information sharing upon which businesses depend."

How many partners are currently signed on is unknown, but WatchDox looks intent on building out its channel strategy and working with a larger number of partners involved in the development or integration of cloud, mobile and on-premise apps.