What's a better incentive than cold, hard cash? That seems to be the thinking behind a new reseller incentive program that VaultLogix has launched. The new "Cash for Clients" program is now under way and will run through to the end of the calendar year, although this is one I could see being extended beyond (but that's all speculation).

VaultLogix has built its business as a business-class cloud backup service provider for SMBs and resellers, and the company works with a group of channel partners to take its offerings to market. Through its ecosystem, VaultLogix enables partners to offer online backup solutions to customers at a price affordable by the typical SMB. Or that's the company's focus, anyway.

According to VaultLogix, its cloud backup services provide resellers with high-margin, monthly recurring revenue—a model that has "proven successful" for more than 600 VARs, MSPs and IT consultants.

As for the new program, there are a few simple rules to follow to gain the benefits. To qualify, partners must add billable customers to VaultLogix active vaults between now and the end of 2013. It's really as simple as that. Partners gain monetary rewards based on the number of billable customers they add on a monthly basis. However, each customer must be billable initially for a minimum of 60 days and 10GB of stored data.

"We developed this incentive program to reward our valued partners for their loyalty and hard work," said Tim Hannibal, founder and CEO of VaultLogix, in a prepared statment. "The VaultLogix reseller program enables partners to purchase online backup services at a wholesale rate—with the flexibility to establish pricing and margin levels for their customers. We do everything possible to enable our partners' success, including providing an easy-to-use reseller portal for customer activation, marketing, reporting, billing and support."