Tech Data (NASDAQ: TECD) is updating its TDCloud strategy for VARs and cloud partners today during a partner conference in Orlando, Fla. Stacy Nethercoat, VP, software and TDCloud, is describing how the distributor will empower partners for cloud computing.

"We want to help you monetize the cloud opportunities," she said, asserting that Tech Data has the tools, the technologies, customer support and vendor partnerships to empower VARs for cloud solutions. "Our objective is to help you simplify the situation and add value."

TDCloud's value proposition has four components:

  1. Partner: Receive a personalized cloud readiness assessment, and a pedestal upon which to partner. She sees cloud partners in three categories -- cloud builders, cloud providers (such as MSPs with their own data centers) and cloud resellers (like a classic reseller now having the opportunity to promote hybrid and cloud solutions).

  2. Educate: Includes ITpreneur trainings, CompTIA trainings, solution-based trainings and a tiered education system called TDCloud Academy.

  3. Build: Tech Data has partnerships with over 35 cloud vendors, she said. "It's our job to educate you on what they have to offer." And Tech Data is offering bundles -- across CRM, content management and more -- to help partners move fast.

  4. Scale: This involves working with the TDCloud sales team, and leveraging the solution store powered by Tech Data's StreamOne. The idea is to offer evergreen billing models to increase VARs' renewal rates for cloud services.


The TDCloud effort comes as Tech Data and other distributors (such as Ingram Micro Cloud and Synnex CloudSolv) attempt to push beyond product reselling and into cloud aggregator services.