Okta, a provider of cloud-based identity management services, is building out its partner ecosystem with the release of new partner programs. The company expects to accelerate its own growth by working with the channel.
Cloud-based identity and access management platform provider Okta is ready to take its cloud services to the market through the channel. The company has launched two channel partner programs that will be the foundation for its channel ecosystem.
The new channel partner program will include referral partners, resellers, system integrators and ISVs, so Okta is aiming to cover its bases and build out not only an external sales force but also a network of developers that can expand on its coverage and capabilities.
The Okta Solution Providers Program encompasses resellers, SI and referral partners. Designed to enable partners to help their customers adopt, implement and customize the Okta service, the new program offers several of the typical benefits of a partner program, including aggressive discounts and rebates, technical and field enablement, funding for joint marketing initiatives, joint account planning and executive sponsorship.
For ISVs, Okta created a different program. The Okta Technology Alliances Program covers ISVs in the Okta Application Network, which includes partners Salesforce.com (CRM), Workday, Box and ServiceNow. Okta currently supports more than 2,500 applications and is aiming to drive customer success with pre-built integrations from any combination of applications to the Okta platform.
"Our vision as a company is to deliver a future-proof identity platform that securely connects any combination of applications, users and devices," said Frederic Kerrest, COO of Okta, in a prepared statement. "Our ability to achieve that vision depends on the quantity and quality of those connections, and the ability to implement our solutions with the ease, scale and customization that our customers require. Okta's partner ecosystem has been and will continue to be essential in driving these efforts forward."
Okta appears to be looking to build out its number of channel partners considerably, but to do so, potential partners have to become certified on Okta technologies. According to the company, its goal is to build long-term, productive partnerships with a variety of different types of channel partners.