Plenty of VARs and MSPs are trying to become Cloud Brokers. And during last week's Ingram Micro Cloud Summit, multiple keynote speakers mentioned the Cloud Broker or Cloud Computing Broker term. But that doesn't mean I have to like the term.

On the one hand, it's great to hear about VARs and MSPs generating recurring cloud revenues. But the Cloud Broker term also comes with its share of baggage. Whether it's real estate or the stock market, the word "broker" sometimes has a negative connotation.

Ultimately, brokers are trying to sell you something. And that's not always a good thing.