Google I/O 2013 is little more than 10 days away from kicking off, and based on the newly-released schedule of sessions and seminars, big data is going to be the hot topic at the conference this year.

Although the conference will cover a variety of topics, from Android apps development to YouTube analytics, it's the Google Cloud Platform track of sessions that is likely of greatest interest to Talkin' Cloud regular readers. And in that list of sessions, big data will be playing a huge role.

Right from the first session of day one at the conference, the Google Cloud Platform track will be much ado about big data. And based on the topics, Google seems to have its eye on the future and the role that big data analytics will play in the realm of cloud computing.

A year ago, there was a different kind of buzz around Google I/O. David Girouard, Google Enterprise's president and Google Apps' vice president, was taking his leave from the "do no evil" company, and developers were looking ahead to a Google I/O conference that was rife with discussion about App Engine and cloud storage.

This is probably little surprise, considering the continuing rapid expansion of data and storage needs, as well as the befuddlement of various organizations of different sizes and across all industries as to how to deal with big data. Data is only increasingly exponentially, which is nothing new, but as cloud adoption continues, businesses are finding important and critical data is being shuffled off to a variety of different services, platforms and devices.

Keeping track of all that information and gaining business insight from it is, at best, a major headache, but it is becoming increasingly important to be able to make use of all that data that exists. And Google seems intent on having that discussion at Google I/O this year.