Marie Rourke

Founder and President,
White Fox Marketing and Communications
5 9

As president and founder of WhiteFox, Marie is recognized throughout the IT channel for her straightforward, business-minded approach to channel marketing, PR and communications. With more than 15 years of experience in the IT channel, Marie is a friendly face at industry events and a respected advisor and colleague to many of the channel’s most innovative companies and business partners. Marie launched WhiteFox Marketing and Communications in 2005 with the vision of bringing channel relationships, marketing, PR and communications to the forefront of companies’ business growth strategies and tactics.

Life optimist. Channel PR enthusiast. Business owner and an entertained mother of two girls who swore she’d never drive a mini-van. It’s pearl white in case you’re wondering.

Four Tips for Choosing the Right Social Media Manager 
A social media manager will make sure your social media pages are up to date, post links to engaging content (articles, photos, whitepapers, videos, etc.), and more importantly, listen and engage with your customers and prospects.
6 Habits Of Highly Effective MSPs 
There are so many best practices and noteworthy mentions to make when it comes down to what makes an MSP move from good to great, but in the interest of time, here are six highly effective habits.
6 Things You Should Know About Social Media 
Every time I am at an industry event, someone begs the question: Is social media really worth it? The short answer is yes.
Tips For Getting The Most Out Of A Channel Conference
It's that time again where channel vendors are gearing up to bombard channel partners with event invites. Some you'll toss in the trash and others you'll consider. Here's how you can make the most out of any event you attend.
Building Your Brand in the Clouds: How to be Productive Without Wi-Fi
Working on a plane without Wi-Fi might be a little old school for some, but it still gets the job done. Here's what you can learn from the experience.
Getting Social in the Cloud: How CSPs Can Leverage Social Media 1
Developing a social media strategy for CSPs isn't always easy, but if you stick to a few best-of-breed practices, you'll do just fine.
Cloud Computing PR: How to Speak With Journalists
Not everybody is ready to talk to the press. If you fit in this group, here's some practical advice on speaking with journalists if you have to.
What Cloud Services Providers Should Look for When Hiring Marketers
Investing in a director of marketing could go down as one of your best or worst business decisions. Here's how you can make the right decision.
PR 101: Three Simple Steps for Service Providers
Here are three simple and effective tips to get the publicity train moving without taking a big share of wallet from your business.
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