Derek Handova


Derek Handova is a project-based corporate content marketer and freelance journalist who has contributed to TechCrunch, B2B News Network, Intelligent Utility, Economy Lead and InfotechLead. You can also find him on Medium expressing independent views on technology trends and issues of the day. He started his career in the consumer publishing sector working for automotive publications associated with Motor Trend and Hot Rod magazine.

How Cloud Marketers Can Learn About Products They Promote
To confidently accomplish their goals, marketers must become informed about the products themselves as well as to become trusted advisers to sales.
Brian Solis: 2017 is the Year of Customer Experience (CX) 1
All companies—including cloud companies—claim customer-centrism, but in 2017 those with true CX will outperform, according to business guru Solis.
Trends in SaaS Infrastructure for 2017 4
Cloud, on-premises or hybrid, SaaS infrastructure comes in combinations, but here’s where it’s going
Five Ways to Market Cloud Solutions in 2017
Talkin’ Cloud reached out to a number of leaders in the space to get their thinking on how outbound communication trends will shape up in 2017.
What Cloud Companies Must do Before Promoting Engineers to Marketing 1
What do cloud companies need to know when they bringing engineers into marketing roles? Keep reading to find out
How to Market Cloud Solutions to Gen Xers and Millennials
Millennials comprise the largest worker segment, but they and their Generation X managers have different triggers
Art of the Sale: How to Demo and Sell Cloud Software
Ask the right questions to understand customer pain points then craft a sales presentation to demo your cloud solution and close the deal
How to Get Sales to Love Marketing and Vice Versa
For managed service providers (MSPs) and other cloud computing companies to succeed, the natural antipathy these customer-facing departments feel for each other must be overcome.
Should MSPs Offer SAP HANA and Oracle?
Having a service provider who can manage end-to-end support for both Oracle and SAP can drive synergies while minimizing need for additional in-house staff for each custom solution, industry experts say.
Do Salespeople Make the Worst Tech CEOs? 1
Some tech companies appoint a salesperson to chief executive when business demands. Why do they do this? Does it work?
Should HR Have Veto Power over Your Next Hiring Decision? 1
HR has vetoed your pick in favor of some mediocrity that seems a safer bet from a “cultural” point of view. Does this make sense? And if it does, just what are the pros and cons of letting HR—or what’s sometimes euphemistically called people operations—have veto power over hiring choices of frontline business units like marketing?
How to Transform a Legacy Business into a Digital Age Superstar
Emerging evidence outlines steps businesses behind the times can take to leapfrog their processes into the cloud computing era.
How Companies Can Create Corporate Wellness Strategies That Stick
Many methods exist for human resources (HR) to run corporate wellness programs. Here are some ideas before you embark on your own corporate wellness journey.
Hiring the Salesforce Way 1
Salesforce has been named one of the best places to work and has been praised for inclusive hiring practices. So how can you hire the Salesforce way?
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