Derek Handova

Derek
Handova

Derek Handova is a project-based corporate content marketer and freelance journalist who has contributed to TechCrunch, B2B News Network, Intelligent Utility, Economy Lead and InfotechLead. You can also find him on Medium expressing independent views on technology trends and issues of the day. He started his career in the consumer publishing sector working for automotive publications associated with Motor Trend and Hot Rod magazine.

Articles
Channel Marketing: It's Not Sold Until It's Sold at Retail
With the utility-like nature of cloud solutions the bad old days of channel stuffing could be a thing of the past.
Top Salesforce Growth Hacks and Little-known Tips 1
For digital native startups and agile enterprises, Salesforce has become ubiquitous in business—even more than the mobile phone. But not everyone uses it to its full potential.
SaaS Keeps SMBs and Solopreneurs from Falling Behind in Cloud
Many small-and-medium-size businesses (SMBs), sole proprietors and “mom-and-pop” retailers may feel like they got left behind by cloud computing.
What MSPs Must Have for Customer Cloud Security
With many MSPs responsible for a great and growing number of customer public cloud instances, it has become impossible to manually maintain security on them all.
The Importance of Listening to Workplace Dissent
Whatever actions founders, CEOs, CFOs or other top managers at a cloud solution company take in response to workplace dissent, they must not ignore it, according to business experts.
How Cloud Marketers Can Learn About Products They Promote
To confidently accomplish their goals, marketers must become informed about the products themselves as well as to become trusted advisers to sales.
Brian Solis: 2017 is the Year of Customer Experience (CX) 1
All companies—including cloud companies—claim customer-centrism, but in 2017 those with true CX will outperform, according to business guru Solis.
Trends in SaaS Infrastructure for 2017 2
Cloud, on-premises or hybrid, SaaS infrastructure comes in combinations, but here’s where it’s going
Five Ways to Market Cloud Solutions in 2017
Talkin’ Cloud reached out to a number of leaders in the space to get their thinking on how outbound communication trends will shape up in 2017.
What Cloud Companies Must do Before Promoting Engineers to Marketing 1
What do cloud companies need to know when they bringing engineers into marketing roles? Keep reading to find out
How to Market Cloud Solutions to Gen Xers and Millennials
Millennials comprise the largest worker segment, but they and their Generation X managers have different triggers
Art of the Sale: How to Demo and Sell Cloud Software
Ask the right questions to understand customer pain points then craft a sales presentation to demo your cloud solution and close the deal
How to Get Sales to Love Marketing and Vice Versa
For managed service providers (MSPs) and other cloud computing companies to succeed, the natural antipathy these customer-facing departments feel for each other must be overcome.
Should MSPs Offer SAP HANA and Oracle?
Having a service provider who can manage end-to-end support for both Oracle and SAP can drive synergies while minimizing need for additional in-house staff for each custom solution, industry experts say.
Do Salespeople Make the Worst Tech CEOs? 1
Some tech companies appoint a salesperson to chief executive when business demands. Why do they do this? Does it work?
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