Craig Schlagbaum, Guest Blogger

Craig Schlagbaum,
Guest Blogger
Vice President of Indirect Channels,
Comcast Business

Craig Schlagbaum is the Vice President of Indirect Channels for Comcast Business. In this role, Craig manages Comcast’s indirect channel partner team and the overall indirect channel programs for Comcast Business. The program has achieved great success and was named as a top indirect channel program for the industry in both Channel Partners' Magazine as well as Computer Reseller News (CRN) from 2011 to 2016. Prior to Comcast, Craig managed the indirect channel team for Level 3 Communications and NTT, and he was a key architect of the Qwest Business Partner Program. Craig has spent over 26 years in various indirect channel roles in sales, marketing, and business development with NTT/Verio, Qwest Communications, IBM Corporation, and Sony Corporation. Craig was recently named in 2015 one of Top 10 Channel Sales Leaders in CRN, and was also named as a Circle of Excellence Winner in Channel Partners Magazine in 2016, as well as a top 10 Channel Chiefs for eight years from  2008 to 2016. Craig holds a B.S. in Marketing from the University of Colorado, Boulder. Craig currently resides in Denver Colorado.

‘Influencer’ Relationships Take on Relevance as Technology Evolves
We continue to say there are two things left in life in this new technology world: data connectivity networks, plus applications and the cloud infrastructure they ride on. As the worlds of connectivity and IT continue to collide, solution providers on both the network and cloud sides will see more opportunities to partner and merge with each other, as well as with other types of partners.
Finding the Right Cloud Fit
Most businesses currently use the cloud for one or more of their IT functions, but as they look to add cloud services, many need help determining which approach is best: private, public or hybrid. Businesses will turn to their IT solutions providers for answers, so you need to be prepared to guide them through the process of determining which approach best fits their needs.
Back to the Future: The Cubs, the Channel and, of Course, Millennials
It’s an exciting time--and it’s not too difficult to predict that the excitement will continue. Business is expanding; mergers and acquisitions are creating enormous change, and; millennials are getting into the channel, bringing with them new thinking and inspiring crucial shifts in technology.
A Channel Nostradamus?
My sense was that as the world of physical hardware and “shrink-wrapped” software converged into one, where things would be sold “as a service,” I’d surely be able lead in this new frontier before all other new settlers headed for the gold rush. Or at least I would look like a genius if I were to get in front of it. Or, like the famous Nostradamus did in the early 1500s, I would see the future and live it!
Opening the Flood Gates
More and more partners are moving business toward service providers. The move is happening for the services we sell today and for new IT services in the cloud, both of which drive recurring revenue.
Guest Bloggers




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