Andra Hedden

Andra
Hedden
Owner,
Marketopia
3 2

Andra Hedden is founder and Chief Marketing Officer of St. Petersburg, Florida-based Marketopia, a marketing firm that provides innovative lead generation, marketing strategies and sales solutions for IT service companies. Andra is a marketing dynamo and established leader with a proven track record for building resilient client relationships, executing successful brand marketing strategies, producing effective business development, as well as clearly understanding and implementing efficient organizational processes. Her past experience has given her an exceptional perspective on the entire IT channel from software, hardware and cloud vendors to distributors, MSP and VAR resellers. She has held various leadership roles at Tech Data, where she commanded numerous initiatives widening customer reach and achieving higher competitive advantages. Her vast channel marketing knowledge has also created dynamic go-to-market strategies to maximize reseller channel sales for other tech powerhouses and cloud vendors such as Microsoft, Intermedia, and Carbonite, just to name a few.

Articles
The PR Magic Of Business Referrals 
Some of the best business can come from word-of-mouth referrals and savvy networking. Clients and vendors contact you with names of contacts who can use your IT expertise. Here's why referrals and referral partners are important.
Why Marketing Cloud Solutions To Existing Customers Is More Effective Than Marketing To New Ones 
There's a common misconception that marketing to new customers should be the main focus of your campaigns. This, however, is not true. Marketing to existing clients is the most effective form of marketing.
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