Andra Hedden is founder and Chief Marketing Officer of St. Petersburg, Florida-based Marketopia, a marketing firm that provides innovative lead generation, marketing strategies and sales solutions for IT service companies. Andra is a marketing dynamo and established leader with a proven track record for building resilient client relationships, executing successful brand marketing strategies, producing effective business development, as well as clearly understanding and implementing efficient organizational processes. Her past experience has given her an exceptional perspective on the entire IT channel from software, hardware and cloud vendors to distributors, MSP and VAR resellers. She has held various leadership roles at Tech Data, where she commanded numerous initiatives widening customer reach and achieving higher competitive advantages. Her vast channel marketing knowledge has also created dynamic go-to-market strategies to maximize reseller channel sales for other tech powerhouses and cloud vendors such as Microsoft, Intermedia, and Carbonite, just to name a few.