The company announced the addition of the vertical marketing strategy to its partner program earlier this month at its Cloud Backup Partner Summit.
According to Asigra, the vertical marketing strategy “is designed to help Asigra partners differentiate themselves and become vertical marketing specialists to gain more business in the competitive cloud backup and recovery market.” Asigra worked with a market research firm to learn about vertical markets, including gathering data about buyer behaviors and preferences. This information will be valuable to Asigra partners as they target specific markets, the company claims, especially those that have regulatory obligations.
“We understand the importance of being a vertical marketing specialist and how standing out from the crowd helps you win more business,” said Tracy Staniland, senior director, Asigra Corporate Marketing, in a prepared statement. “A vertical market specialist speaks the language of the vertical, has knowledge of the vertical applications used on a daily basis, and understands the business processes and objectives, as well as compliance mandates. Our vertical marketing strategy is designed to give our partners the information and tools they need to successfully market and sell their cloud backup and recovery services to specific industries such as financial services, education, and manufacturing.”
In mid-June Asigra announced its Cloud Backup Technical Certification Program, a tiered technical certification program for the backup and recovery industry. The program, in Asigra’s own words, is “the industry’s first tiered cloud backup certification program to be offered by a cloud backup software provider,” and will cover the entire Asigra Cloud Backup product suite.
Talkin’ Cloud readers can click here for an overview on the Asigra partner program.